My clothing brand, Declared, dropped its new 90s inspired line today.
It’s hard shooting a spring line in the mid-february in Nebraska. Our lookbook, originally intended to be shot outside, had to be moved indoors when it started snowing outside. So we threw up a pink pastel background I had laying around the studio, and messed around after the fact in Photoshop to add some weird color-changed grainy accent to the backgrounds for a splash of extra color and a fun editorial take on 90s portrait photography. Needless to say the models were stoked to not have to brave the 17 degree weather in crop tops. Continue Reading →
























